The Effect of Mobile Payment Service Characteristics on Behavioral Intention through Positive Psychological Capital

The introduction of Apple Pay in Korea is bringing about changes the mobile payment service market. Mobile services are rapidly growing worldwide, gaining popularity among users as a convenient and easy method with proliferation smartphones apps. advantages contactless payments have been highly highlighted during COVID-19 pandemic, leading to an increase usage. Additionally, new technologies such cryptocurrency payments, biometric authentication, IoT has resulted emergence diverse innovative services. However, concerns challenges regarding security personal information protection still exist, continue occur from legal regulatory perspective. Furthermore, intense competition drives ongoing efforts provide better that meet user demands. findings this study reveal characteristics services, positively influences positive psychological capital, particularly, capital plays significant role behavioral intentions.